entertainment
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The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.. . PRAISE FOR MADISON And VINE. . "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor. . "Scott Donaton [has] written the def [More..] | |
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A resource for media producers who don t want to be sued! Clearing rights means keeping material likely to spark legal action out of your production. Yet, knowing which materials may permissibly be used is a constant challenge. This book offers detailed guidance for seeking permission and clearing rights to use quotes, music, art, names, film clips, and other protected materials. [More..] | |
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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for [More..] | |
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Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels. [More..] | |
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In More Than a Movie, producer and entertainment attorney F. Miguel Valenti presents a compelling argument for the creative community to consider the consequences of its products, from movies to TV to the Internet. Valenti refrains from attacking the industries in which he himself works, but argues for reflection on the part of those who create media. More Than a Movie takes a pioneering first step toward outlining the issues in an insider fashion, and provides the tools to make ethical decisions about creating for the big and small screens. Edited by veteran media writer Les Brown and media consultant Laurie Trotta, More Than a Movie is written to stimulate debate in professional and academic arenas, and for the enjoyment of everyone who l [More..] | |
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Spike Jones, the bandleader whose cowbell-and-gunshot renditions of popular songs brightened the darkest hours of World War II, would have been 100 years old on December 14, 2011. He has been much emulated but never equaled since he passed from the scene almost half a century ago. The master of musical mayhem perpetrated his wreck-reations—including “Cocktails for Two,” “My Old Flame,” “Hawaiian War Chant” and “You Always Hurt the One You Love” —on an appreciative public in the 1940s and ‘50s via records, radio, TV, movies and a live stage show. He recorded the bulk of the work for which he is best known for RCA Victor from 1941-1955, subsequently recording for Verve, Warner Bros., Liberty and other labels. "Spike Jone [More..] | |
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Few companies in American history have enjoyed the kind of turnaround the Walt Disney company managed in the last five years. Complex and compelling, this is a story full of lessons and strategies from which the rest of corporate America can learn. [More..] | |
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The entertainment industry is a multi-billion dollar business that showcases the work, services, talent, and creativity of a cross-section of the international workforce. The modern entertainment industry is the convergence of the business of music, books, movies, television, radio, Internet, video games, theater, fashion, sports, art, merchandising, copyright, trademarks, and contracts. Employment opportunities abound in this vibrant, eclectic and exciting universe – open to anyone willing to learn and work diligently with creative enthusiasm. To be on the cutting edge of this ever-changing industry, one must possess an in-depth knowledge of the many areas that converge to form modern show business. Entertainment lovers of all ages wil [More..] | |
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This is an 8,000-words long, slow-building contemporary high-school romance.From the first moment Mandy Hill saw Tyler Webster shooting hoops she wanted to get close to him, but for that she would have to become popular. Not an easy task for a girl with adjustment problems and a brother who liked to play weirdo. And becoming friends with the school outcast didn’t help either. [More..] | |
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Wrestling legend Tony Atlas once said, "When a wrestler walked down the street thirty years ago, people said, 'Either he's a wrestler or the circus is in town.'" It was a tough man's business, protected by a code of secrecy. Today, many pro wrestlers look like the kid who delivers your morning newspaper and even casual fans know many of wrestling's inner workings. The evolution of professional wrestling has allowed wannabes easy access into the business and little hope for success, until now. The Professional Wrestler in the World of Sports-Entertainment by Matt Murphy provides current and aspiring wrestlers a guiding light in their pursuits of wrestling stardom. [More..] | |
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