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    An essential guide for anyone who conducts research on the Internet—including librarians, teachers, students, business professionals, and writers—this fully revised handbook details what users must know to take full advantage of Internet search tools and resources. From emerging search tools Ask.com and Windows Live to standbys Google and Yahoo!, the major search engines and their myriad of services are thoroughly discussed. Recent additions to the Internet realm—RSS feeds, podcasts, alert services, wikis, and blogs—are explained, as well as tried-and-true search tools, including web directories, newsgroups, and image resources. For those with little to moderate searching experience, friendly, easy-to-follow guidelines to the wor [More..]

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List Price: $24.95
Amazon Price: $3.99

    The Christmas Almanac is the ultimate Christmas book. Part reference, part anthology, part cookbook, part history book, part songbook, part shopping guide, part crafts, and part trivia book, this hefty volume with 200 color illustrations belongs on every family’s shelf. Each of eight chapters is a combination of elements based on its particular theme. They include:• Classic Stories–from The Fir Tree by Hans Christian Anderson to Eleanor Roosevelt’s Christmas at Hyde Park • Poems–including A Visit from St. Nicholas by Clement Clarke Moore and Lewis Carroll’s Christmas Greetings from a Fairy to a Child • Recipes–American standards such as Sugar Cookies and Cranberry Sauce; classic recipes from around the world; Christmas [More..]

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List Price: $27.50
Amazon Price: $7.97

    Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer LoyaltyImagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turni [More..]

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List Price: $16.95
Amazon Price: $9.55

    At last, the world's most popular operating software now has everything you need to connect to the Internet and surf all four corners of the World Wide Web. With the release of Windows 98 comes a suite of programs designed to make life in cyberspace a safer and saner experience.Still not sure just what all this Internet stuff is about? The Internet For Windows 98 For Dummies leads you step-by-step through these key elements of Windows 98 and the ever-expanding Internet:* What is the Internet? * Selecting which Internet service to use * Sending and receiving e-mail * The World Wide Web explained (really) * Straight talk about channels, subscriptions, push technology, cookies, and other Web-related hype * Creating your own home page on the We [More..]

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List Price: $19.99
Amazon Price: $0.99

    'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and rela [More..]

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List Price: $60.95
Amazon Price: $10.12

    Das Internet hat das Dialogmarketing in den letzten zehn Jahren wesentlich bereichert. Allerdings fehlen meist systematische Abhandlungen über den Einsatz ausgewählter Online-Marketing-Instrumente. Hier schließt das Kompendium zu Konzepten, Instrumenten, Umsetzung und Controlling des Suchmaschinen-Marketings eine Lücke. Für die 2. Auflage wurde der Inhalt durchgesehen, korrigiert, an vielen Stellen vertieft und den rapiden Veränderungen der Praxis angepasst. Ferner ist eine aktuelle Fallstudie zu Innovationen im Suchmaschinen-Marketing eingeflossen. [More..]

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List Price: $79.95
Amazon Price: $75.91

    All you need to find those gorgeous gifts and perfect presents in the run-up to Christmas – the big sellers at the best prices, the quirky ideas for that difficult-to-buy-for relative, and the unusual to surprise your loved-one.  [More..]

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List Price: $14.95
Amazon Price: $7.28

    You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can e [More..]

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List Price: $34.99
Amazon Price: $0.23

    SEO, or Search Engine Optimization, is all about getting your company to the top of Google's free listings. Millions of customers use Google daily to find companies, products, and services. Do they find you at the top? The SEO Fitness Workbook guides you step-by-step through the process of successful SEO, starting with your keywords and proceeding through good SEO-friendly content, link building, and even social media. Unlike most books on the subject, the SEO Fitness is hands-on, practical advice with companion worksheets and a companion free toolbook identifying over 100 amazing free SEO tools on the Internet. If you want to succeed, this is your step-by-step workbook! [More..]

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List Price: $50.00
Amazon Price: $45.95

    HTML (the Hypertext Markup Language) is the fundamental building block for intranets and the Web. This text provides coverage of HTML topics, including cascading style sheets, layers, Dynamic HTML, Active Server Pages and introductions to XML and XHTML. Included is a reference to HTML tags. [More..]

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List Price: $19.99
Amazon Price: $1.28